What the Verified Badge Means
Anyone can create a product or an organization on Viewert. The verified badge is how you can tell the people behind one really represent the brand.
The Badge
A small check mark beside a product’s or organization’s name — in search, in browse, on its page, in a Hearth and on its share card. Hover over it (or listen to it, with a screen reader) and it names the domain that was proven: “Verified by Viewert — acme.com is theirs.”
What It Tells You
Viewert has checked that whoever runs this page controls the brand’s own domain, or that a person on the team has looked at the evidence and agreed. It is the difference between “someone made a page called Acme Rockets” and “Acme Rockets made this page.”
Shown first
Verified products and organizations come before everything else in search, browse and when people add things to their Hearth — so a page of spam can never sit above the real thing.
Tied to a domain
The badge belongs to the owner and the domain, not to the page. It is not a transferable asset.
What It Doesn’t Tell You
Why It Can Disappear
A badge is only true while what it vouched for is. It ends when the product or organization is renamed to something else, when its website moves to a domain that wasn’t proven, when it changes hands, when the proof on its domain goes missing for more than two weeks, or when the Viewert team removes it. A change in capital letters, spacing or punctuation doesn’t count as a new name. Owners are emailed each time, with the reason, and can verify again.
Spotting the Real One
Two pages can have the same name. Look for the badge, and for the @address under the name: the real page’s address is the one that matches what you know of the brand. If something looks like a copy, you can report it.
Check the badge and its domain
Does the domain in the tooltip match the brand’s real website?
Check the address
The @address under the name is unique to the page.
Report what looks wrong
Use Report on the page. A person reads every report.